Microsoft Dynamics

Introduce a new level of efficiency and effectiveness to your sales, marketing and customer reference teams. With the RO Innovation + Microsoft Dynamics integration you can:

  • Shorten sales cycles to drive new revenue faster
  • Boost productivity of your sales team and get new reps up to speed faster
  • Increase usage and adoption of your CRM and RO Innovation investments
  • Ensure salespeople have effective assets at their fingertips
  • Streamline the customer reference request process
  • Report effectiveness, ROI and revenue influenced by marketing content and customer references
  • Maintain cleaner customer data and records from one seamless system

How Does It Work?

This integration enables seamless user access to the RO Innovation platform from a user’s Dynamics account and enables access to the following RO features:

  • Find Assets & Send Spotlights
  • Find & Request a Reference
  • Nominate a Reference
  • Review status of reference requests & nominations

Note: The RO Platform is the system of record for Nominations, Reference Management. Microsoft Dynamics is the system of record for all other data.

Getting Started with Integration & Customization

Prior to installation, you should have been provided with the zip file containing the RO Platform managed solution, called ROPlatform_2_5_0_managed.zip. Once you have uploaded the package, please be sure to "Publish All Customizations." After you have uploaded the solution, and prior to meeting with Upland RO support to finalize customization, there are several prerequisite actions you must complete.

Note: A few extra steps are needed to fully integrate the RO Platform with your instance of Microsoft Dynamics. Installing the solution will enable seamless integration between the RO Platform and Microsoft Dynamics. However, your organization will need to contact Upland Software for service enablement. We highly recommend that you allow us to guide you through the configuration process, but provide this information for reference.

Security Roles

The RO Enablement solution contains two Security Roles:

  • ROPlatform_RoleForIntegrationAccount
  • ROPlatform_RoleForUsers

Configuring Navigation

Once the solution is installed, RO Enablement label will appear under the Sales section on the left side navigation menu.

Note: This does not apply if you are on the Unified Interface.

Setting Up the Application Ribbon

The RO Enablement solution installs modifications to the Account, Opportunity and Contact ribbons by default.

Note: If you wish to change these, you will need to use the XrmToolboxor a similar tool to change the buttons that appear on the toolbar, or follow Microsoft's Export, prepare to edit, and import the ribbon instructions.

Setting Up Virtual Entities

In order to use the RO related lists that are available in Microsoft Dynamics, it is necessary to change the ROI virtual entity data source. To do this, you must use the OrgID that you retrieved during Getting Started with Integration & Customization.

  1. Navigate to: Microsoft Dynamics | Settings | System | Administration | Virtual Entity Data Sources.
  2. Select the ROI Data Source.
  3. Locate the OrganizationID parameter within the Request Parameters section.
  4. Click the corresponding ******* Value and replace it with your OrgID. This is the OrgID that you retrieved during Getting Started with Integration & Customization.
  5. Virtual Entities Request Parameters

    Note: For production, change the URL value within the General section to https://rv.roinnovation.com/odata.

  6. Click Save.

Enhancements